Yongick Jeong
Digital Advertising Area Head; John H. Bateman Professor, Professor | 252 Hodges Hall | (225) 578-7381 | yjeong@lsu.edu | CV
Biography
Yongick Jeong received his Ph.D. from the University of North Carolina. His interests include advertising, new and entertainment media and measuring advertising effectiveness. He teaches media research and media analysis.
Selected Publications
Jeong, Y., Shaw, J., & Coyle, E. (published online 2025). Exploring smart device privacy: Factors affecting user concerns, protection, satisfaction with protection, and the need for regulation. Mass Communication and Society. https://doi.org/10.1080/15205436.2025.2569459
Coyle, E., Shaw, J., & Jeong, Y. (published online 2025). How do consumers’ smart device privacy perspectives compare to U.S. privacy law protections?: A comparison of legal protections and consumers’ perceptions for privacy. Communication Law & Policy. https://doi.org/10.1080/10811680.2025.2511044
Jeong, Y., Shaw, J., Richart, E., & Dunnam, C. C. (published online 2024). The impact of the 2020 BLM resurgence on the racial representations of ads and ad evaluations: Analysis of Super Bowl ads. Journalism and Mass Communication Quarterly. https://doi.org/10.1177/10776990241274740
Jeong, Y., Diep, U., & Tran, H. D. (published online 2024). The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2024.2323958
Jeong, Y., & Shaw, J. (2024). Examining influences of personal factors on the first- and third-person evaluations of public health issues among young adults, Health Marketing Quarterly, 41(3), 331-349. https://doi.org/10.1080/07359683.2024.2362476
Jeong, Y., Diep. U., & Tran, H. (2024). Examining the influences of message formats, context-induced moods, and issue-relevant determinants on the effectiveness of ecolabels. Journal of Promotion Management, 30(8), 1322-1347. https://doi.org/10.1080/10496491.2024.2403093
Jeong, Y., Shaw, J., & Weng, J. (2024). Covering COVID-19 in the U.S.: Factors influencing the news coverage of the global health crisis during different pandemic situations. Journalism and Mass Communication Quarterly, 101(3), 726-748. https://doi.org/10.1177/10776990231211925